we help companies to be found by interested customers

Search marketing is at the heart of our approach to everything we do, especially producing content that helps travelers discover our hotel clients.
In December 2015, over 92.4% of active Italian users visited a search engine (source: Audiweb). These include: consumers looking for new products and purchasing managers interested in new suppliers. Search engine marketing (SEO / SEM). A good ranking in search engines, the result of an integrated search engine marketing plan, helps companies to be found by interested customers. But not only. Users tend to attribute a leading image to those brands that rank high in search results.

SEO – Search engine optimization
A good ranking in search engines is the result of constant optimization of the website. Because the web is meritocratic and only the quality communication is to climb the ranking.
To meet users’ expectations and follow their search criteria, Google, Bing, Yahoo and other engines periodically evaluate websites, with always new algorithms of analysis. Thanks to the continuous updating of our SEO experts, the web communication created by Marketing Italia is the subject of daily interventions. On multiple levels.
With SEO optimization we work on the structure of the website, the programming code, texts and images that can thus meet the latest quality criteria. As companies reach the top of search results, they present themselves as leaders and know new customers. Through keyword research and on-page optimization, as well as metadata framework and site structure creation, we will proactively optimize against constantly changing algorithms to ensure our clients are always ahead of the curve.

ON-PAGE CONTENT OPTIMIZATION
VIDEO AND PHOTO OPTIMIZATION
LOCAL SEARCH OPTIMIZATION
TECHNICAL OPTIMIZATION
INTERNATIONAL SEARCH OPTIMIZATION

SEM – Search engine marketing
A good ranking in search engines, the result of an integrated search engine marketing plan, helps companies to be found by interested customers. But not only. Users tend to attribute a leading image to those brands that rank high in search results. Our philosophy and approach to SEM is built on developing ROI driven digital campaigns designed to meet demand in our target markets. We maximize every dollar spent on paid search marketing by leveraging strong organic results, developing customer audiences, creating compelling ad copy, and building robust, direct search marketing landing pages.

PAID STRATEGY
CAMPAIGN MANAGEMENT
AD COPY
REPORTING

Reporting & Analytics
Our reporting team crafts custom reports and dashboards based on your team’s outlined goals and KPIs.

SUCCESS MEASUREMENT
BENCHMARKETING
LOCAL REPORTING
KEYWORD ANALYSIS
CONVERSION FUNNEL ANALYSIS

Management of pay per click campaigns
To have immediate visibility in search results or to reach a specific user pool, you can plan an ad campaign with a budget that is scalable based on clicks received.
In search engines, the most common advertising system is Google AdWords, but the management of pay per click campaigns can associate other platforms of keyword advertising, social networks and video sharing portals based on the positioning of the product or service. Strategic planning is at the base of a successful promotion and our professionals, who are responsible for managing pay per click campaigns, monitor the quantity and quality of the clicks collected to improve ads and means, ensure maximum return and optimize the budget.

Web analytics
Knowing which content is most appreciated by users, the mouse path on the homepage of the site and the minutes spent on the contact page are valuable information to refine the strategy.
Thanks to web analytics, acquiring this data is possible in real time. However, developing them and translating them into an action plan is more complex without a wealth of experience that goes beyond statistics to find the best solution. Within the Marketing Italy web marketing division, web analytics experts monitor the results of the projects in progress every day and share the results, reflections and interventions with the client. Because reaching the goal is possible. But only if you know where to go.